Our unique proposition
We believe that our competitive strengths are what set us apart and position us to succeed in a rapidly changing world.
OUR Competitive strengths
The unique DNA of the 1460 boot is preserved across all our products, sitting at the core of our product strategy.
74%
BRAND AWARENESS
Our DOCS strategy is about selling to more people, through our own direct-to-consumer (DTC) channel.
15%
average annual DTC revenue growth since FY20
We are a global brand with a focus on seven priority markets – UK, USA, Japan, Germany, Italy, France and China.
85%
of revenues from priority markets
A balanced demographic mix of consumers across all metrics, including gender, age, income level and geography.
43%/561%
MALE/FEMALE SPLIT
The business generates a strong gross margin and is highly cash generative.
7%
AVERAGE ANNUAL REVENUE GROWTH SINCE FY20
Dr. Martens culture has ‘custodianship’ at its core and we are committed to standing by our belief in leaving things better than we found them for the next generation.
FY40
Net-Zero target by FY40
1. The remaining 1% are those that don’t identify as male or female.
