We’re adopting more sustainable and traceable materials without compromising on quality, as we move towards our product lifecycle being regenerative and circular.
The 1460 boot features iconic and instantly recognisable design characteristics – the yellow welt stitch, grooved sole and black and yellow heel loop – which still provide the foundation for all other product expressions. Fast-forward to today – we’re identifying opportunities to put sustainability at the heart of our design. Not only are we increasing the use of sustainable materials in our products, but we are also focused on ensuring our products stand the test of time and their quality is not compromised.
We’re investing in the development of more sustainable materials, such as bio-based alternatives, which will support our Commitment for all our footwear to be made from sustainable materials by 2040. For example, our 50/50 Recycled Poly Tract collection includes 50% post-consumer recycled polyester in the uppers, an alternative to standard virgin polyester. As of 2021, our standard Airwair heel loops also include 50% post-consumer recycled polyester. We are also incorporating high-performance recycled material into our laces and linings of relevant footwear.
We’re also committed to ensuring all relevant teams have annual training on sustainable design thinking and principles by 2022. We are currently developing a “Design Handbook” to ensure our unique sustainability attributes, such as our durability and timeless design, are understood and applied by all generations of the product creation team. By 2028, all products will align to our defined sustainable design criteria.
Hang up your boots
Even the most loved boots will one day come to rest. We want to prevent this for as long as possible through care and repair. By 2040 all of our products will have a sustainable end-of-life option. We are also committed to offering options and guidance for our wearers to maximise useable life by 2025.
ReSouled is the next step forward on our journey to leave things better than we found them — to help our wearers make the most of each pair of DM’s. ReSouled is a ‘test and learn’ trial in the UK which repairs worn or faulty Dr. Martens footwear which cannot be returned to sale due to their condition.