Our sustainability strategy
Committing to leave things better than we found them
In 2021 we carried out a materiality analysis to review and understand our environmental and social impacts, risks and opportunities. Using these findings, we identified our key areas and developed ambitious long-term Commitments. We are making strides on our journey – find out what we have achieved so far and where we want to go in the future, and for more detail, check out our Sustainability Reports.
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At DM’s, we recognise that in order to tackle the biggest issues, industry collaboration is key. In 2021, we committed to the business ambition for a 1.5°C trajectory. This means we have joined the global agenda to limit warming to below 1.5°C, to avoid the most serious impacts of climate change.
We also support the global UN Sustainable Development Goals (SDGs). Our strategy is aligned to the SDGs and we have been a proud signatory of the British Retail Consortium’s initiative, Better Retail, Better World, since 2018 – the SDGs are at the heart of this initiative.