Our brand

Dr. Martens is an iconic brand with over 60 years of heritage. Our products have become cultural icons, instantly recognisable and with timeless appeal.

Our unique DNA

Our product range is centred on our originals and made up of two groups, main-line and AMP.

our drivers

  • A Democratic Brand: harnessing the business’ diverse and inclusive global appeal to grow the consumer base;
  • True to our Heritage: adopted by youth culture, the business underpins trends whilst remaining relevant to modern day tribes; 
  • Rooted in Icons: while expanding the business’ range through style and category variations; and
  • One Global Brand: globally consistent, locally relevant.