Our brand

Dr. Martens is an iconic brand with over 60 years of heritage. Our products have become cultural icons, instantly recognisable and with timeless appeal.

Our products

Since its creation, innovation has been at the core of the Dr. Martens brand and continues to play its role in today’s product categories. With a foundation that has been built on its iconic styles, expansion into other categories has been successfully achieved whilst remaining instantly recognisable as Dr. Martens. Originals continue to contribute to the majority of the business’ revenue, followed by Fusion, with Kids and Casual also contributing to the range.

our drivers

  • A Democratic Brand: harnessing the business’ diverse and inclusive global appeal to grow the consumer base;
  • True to our Heritage: adopted by youth culture, the business underpins trends whilst remaining relevant to modern day tribes; 
  • Rooted in Icons: while expanding the business’ range through style and category variations; and
  • One Global Brand: globally consistent, locally relevant.