Our brand
Dr. Martens is an iconic brand with over 60 years of heritage. Our products have become cultural icons, instantly recognisable and with timeless appeal.
Our unique DNA
At the core of our product offering are our iconic boots, including the 1460 8-eye boot, our first boot off the production line in 1960. Another key boot silhouette is the 2976 Chelsea boot and our boots range also encompasses boots such as the Jadon, Bex and Sinclair.
57%
FY25 revenue
(2024: 61%)
We’ve delivered strong growth in our shoes category over recent years. Our bestselling silhouettes are the 1461 3-eye shoe and the Adrian tassel loafer. We’ve also seen good success with new franchises/families such as the Buzz and Lowell.
26%
FY25 revenue
(2024: 22%)
Sandals has increased as a percentage of our product mix in recent years and continues to have a significant growth opportunity ahead. Our sandals range includes our best-selling Blaire and Gryphon silhouettes and also includes our fast-growing mules range, led by the Zebzag.
12%
FY25 revenue
(2024: 12%)
Our bag range today is focused on key silhouettes of leather bags such as the Kiev backpack, the heart-shaped bag and our newer weekender bag. This category also includes socks, laces and shoecare.
5%
FY25 revenue
(2024: 5%)
our drivers
- A Democratic Brand: harnessing the business’ diverse and inclusive global appeal to grow the consumer base;
- True to our Heritage: adopted by youth culture, the business underpins trends whilst remaining relevant to modern day tribes;
- Rooted in Icons: while expanding the business’ range through style and category variations; and
- One Global Brand: globally consistent, locally relevant.
